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That's exactly what it is.
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But why in-game? I look at Oddysee as a piece of art. New n Tasty could be the same way, but the advertisements plainly devalue that art. You don't see a handful of half-page ads printed in great novels, and you don't hear "try the new breakfast sandwich at Subway" in classic songs. I would almost be alright with it if the game took place in our world, but it doesn't. When I first saw these, I thought it HAD to be a Sony move to promote other PS4 indies, because I figured Lorne would never let that happen to his baby.
It's just kind of shocking that JAW treated this game with such love and respect for the original, but actually decided to throw product placement in to make some extra cash. Unless you did that completely pro-bono (which I, for some reason, doubt). There's no excuse. I feel disrespected as a fan.
Call it an overreaction, but it isn't. Thinking "eh, I don't like it, but it's not THAT bad, stop complaining" is the kind of mentality that allows for this trend to continue and to grow.
It's not okay, and I dearly hope you guys don't put any in future releases of New n Tasty. I'm a loyal customer and fan, and I would appreciate it if you respected that, and not taint our most beloved games with that crap.
I sincerely hope you understand my being upset.