[DarkHoodness]

It's worth pointing out that it's hard to know these days which indie games are worth your time or not (Steam is flooded with sub-par indies as well as good ones) - Having other good indie games promote you is a good way of standing out from the crowd.

It's a good idea, just they should keep it separate from gameplay.

E: That way you know it's an ad for a real-world product and then it can't be confused with the in-game universe if you aren't aware of internal promotions like this.