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Okay now you're making be genuinely curious as to why this is not easy. Is the entire point of being independent not that you have full control over these kinds of things? Or is it Sony, Microsoft and Nintendo who have certain restrictions on pre-orders and DLC on their platforms that is making it hard?
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Are you really not aware that the regional distributors have more than a small say in this kind of thing, and that some of them may not actually allow them to do it freely without cutting into the profits they make from the game? Are you unaware of a thing called 'business'?