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Anyway while we are talking about the announcement. Is there any reasoning behind making the announcement around the same time as the Sony conference?
I mean there was kind of a build up to it (announcing the announcement) and then we end up with simply a tweet in the beginning of E3 frenzy.
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We said we'd give a release date before E3 started, and we waited until we were reasonably confident that we could make that intended date. We'd had the 22nd of July in mind internally for a while.
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I can't help but feel something did not go exactly as planned here.
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Not at all. I think it was a couple of hours before Sony's conference, if my hazy memory serves me. The tweet (and slightly erroneous Facebook post) was actually a result of us not having full posting capabilities at the time.