Well, I'm always interested in more Oddworld stuff.
I'd definitely read books based on the Oddworld universe but only if they really are part of the IP canon. I'm not interested in fan fiction that will be discarded by OWI if they decide that the story told in the book goes in the way of their creative process, a bit like Disney is doing with the Star Wars extended mythology.
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Video game related novels that tie-in to an established universe are prevalent among the industry, and successful franchises such as Halo and Warcraft have created entirely new narrative strings, which exist independently as their own unique stories, but act to flesh out certain characters, locations and story threads.
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Basically this yeah. Halo is a near perfect example on how to handle things (only problem I have so far is the end of the "Reach" game and "The Fall of Reach" book). The books enhance the experience but you don't need them to enjoy the rest of the stories.
So what I'm saying is that OWI/Lorne Lanning should have a big role to play in this for me to be interested.