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Well that's the point. It's an informal term. It doesn't have a specific, overriding definition. The words mean what the words mean, and "HD remake" means "a high-definition remake". That's what it's always meant, and a group of people deciding they couldn't be bothered to think of a more accurate term for games without new assets doesn't mean we should enshrine their mistake as part of a cliquish lexicon.
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Maybe you're right and I simply haven't had as much exposure to the remake/HD remaster scene and its terminology.
It's just that, in my experience, many people believe that a high-definition remake is a game with the visuals "remade" in high definition. They think of Shadow of the Colossus HD, not XCOM: Enemy Unknown. I would imagine the average consumer would be less interested in an "HD" title than "New n Tasty" and hearing the words "HD remake" would be interchangeable with "HD update", "HD remaster" or "HD version" etc.
I think they believe using the term HD in their marketing creates an erroneous, and possibly damaging, perception of the game. I don't think the word "remake" is actually important.