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I think so far, it's getting promoted fairly well so I have no worries it will.
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It's getting some coverage in the specialised press but I think they should do a lot more noise then what they have been doing now.
They raised awareness for the game pretty well a couple of months ago with the competition allowing fans to give their voice to mudokons and more recently by naming the trophies. But now they really need to convince people this game is going to be worth buying. Lorne and Stew doing interviews and podcasts is nice but it's not enough.
On the other hand I have a feeling tomorrow's announcement is going to address exactly this.