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I think so far, it's getting promoted fairly well so I have no worries it will.
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I have to disagree with you there, what have we had apart from 2 trailers and magazine articles? I know OWI and J.A.W have a limited budget but marketing is an investment, so putting money into something that could potentially give you more back, but I understand that investment is a risk to.
I'm of the opinion though that if we see no more marketing, seeing it advertised on Steam when it's released will explode sales.