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"No connection to Abe's Oddysee"...
Sure...
New 'n' Tasty will be released on 17. April 2014!
Who would believe me?
...
Exactly.
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When you pronounce "New 'n' Tasty" it sounds a bit different than "Abe's Oddysee", and it's the former which is more used in marketing now. They might even have heard about it but didn't know it's the same thing.