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Well that's all fine and dandy but in all honesty with Lorne stating that he's going over to the UK to wrap up NnT with JAW, and the game basically being completed and almost ready to ship.. where's the advertising campaigns, etc?
I realize that JAW is a much smaller company but still, if much smaller games like Volgarr the Viking can get ads on Adult Swim and hell even television in general, then why can't New 'N Tasty?
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JAW/OWI have a definite social media presence and a strong fanbase. They're not going to release this without any kind of buildup. Frankly,
Stewart Gilray doing interviews with Game Informer is their advertising campaign, or at least part of it.
I doubt JAW/OWI would see it as beneficial to pay for TV advertising, but even if they did they'd wait until the week the game came out. There'd be no point putting ads on air now when they don't even know when the release date is yet.