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Have you seen the amount that they get from ad revenue? It's paltry. Compared to other media sources, it's almost "take advantage of you paltry." And it's very difficult to consistently create in a way that can keep a decent income coming in year after year. It may work for a small few, but for the vast, vast majority of users, it should not be considered a career, but a tool to enter a career.
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It all depends. I'm not saying they're paid much, (sometimes they are) but, contrasting with making videos on other media sources, it completely maintains your creativity and you can do more controversial videos (like "FUCK GOOGLE PLUS" ones) and still get some dough from that. That makes them going, because they don't want a normal, boring job like most of the people, they just want to do what they love.
What I mean is you can't generalize and call each one a loser (indirectly), some of them have actually bigger balls than you and choose the harder way.