Long and interesting read about Lorne's views on OWI business model over at Venture Beat:
http://venturebeat.com/2013/07/26/wh...-it-interview/
Oh, and yeah, he speaks about our Wil
:
|
What’s interesting there is, the audience told us the product that they’d like to have. We then polled them again and held a sort of competition to name the title. We hired the biggest person in the fan community to manage the fan community. He’d been doing it for seven years and we weren’t even building a product. [Laughs] The mod community has been doing this for years with id, Epic, and Valve. People put out mods and the best of those mod-makers get hired. It’s a great thing, and we were never able to take advantage of it. But now, at least, through digital distribution, we’re able to connect with the audience and poll them. They are giving us back the answers that we’re looking for.
|