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Wait, you're saying that the Xbox One reveal wasn't aimed at its target market? I.e. the people that might buy an Xbox One? Bizarre.
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Ask yourself who might buy an Xbox One.
The Xbox isn't
only about games, if you're surprised by this you were not paying attention. The Xbox has always been designed as an entertainment hub trying to find its place in your living room. It plays games but it also does other stuff.
As Havoc just said, the target market is no longer just gamers. Of course Xbox will still please gamers. But this market will have to wait until the E3 to have the stuff they are interested in.