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You're right, but that wasn't what I was leading towards. There have been a number of films recently that looked like they would be terrible from the trailers but ended up being good.
Megamind & How To Train Your Dragon
Those are the two trailers that come to mind straight away, but there have been many more.
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I have to agree there. I think kids movies suffer from this the most. Things like Tangled, Brave, Up. Logically showing all the best bits of the movie should be exciting and draw people to see the film, but for some reason it doesn't work.
I would consider these to be good examples of trailers: Inception, Looper, Django Unchained, Les Miserables, Skyfall (despite the fade-to-black overuse), The Hobbit.
The Dark Knight Rises was fairly good but I didn't like Batman's cheesy line "This isn't a car", since it absolutely kills any potential humour from seeing that part in the actual film itself.