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Assuming this poster is going to appear in-game, it seems odd that Rupturefarms would spend money making a polished poster to promote a product they hadn't announced yet and that didn't even contain the actual product name.
By which I mean to say that whilst the new poster is pretty, I prefer the older, plainer one.
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Apparently the marketing department thought it was worthwhile. The have a budget and this is how they chose to spend it. Chances are if they didn't spend it all each quarter they'd get a smaller budget after review.