With regards to making something to reinvigorate brand awareness of Oddworld, something quintology-related would be the best option in my opinion. With the story effectively beginning mid way through the overarching quintology plot, new gamers will feel encouraged to get the previous games to bring them up to speed if they haven't played them. If something separate like Stranger or Fangus is released, it might feel a little disconnected. This is not to say that I would mind either way, though I must admit that I like Abe the most.
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