The developers themselves said that the characters are supposed to be typical spoiled brats and douchebags at first but as you play the game and get to see them suffer and barely survive in the jungle, you start to adapt to them.
Don't really know yet if that's the case as I'm pretty early on in the game story-wise, but they don't seem too interesting to me. It's weird that the main character, Jason, is unexperienced in pretty much everything yet he can master a gun at the first second he uses one.
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