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Black background full colour graphic tees are hyper ugly and only worn by neck-beards. That can't be good for brand image.
Clothing merchandise is not cool. As well as being ugly, as the focus is on the brand rather than the style, people who wear them turn themselves into walking advertisements (the are also invariably lazy in their dress). I wonder if they have any self respect.
Maybe a good, clever graphic designer could pull it off. I don't know.
Mud face beanies and stitch-lip bandanna's look kind of cool, though (though without the OWI logo on the latter).
Just my 2 pence         ect.
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You're kind of a twat, aren't you?