Something that struck me as extremely interesting is how Lorne was telling about how much money they got when AO was selling in stores. For every unit sold ($60) they would only get $7 after all the licensing, publishing, shipping and retailing costs. And when they put it on digital distribution for $10 they still got $7 per unit. It amazes me how much developers actually lose to retail.
Also makes me wonder how much sticks now that AO is for sale for 2,50. You get like a dollar per unit?
