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That kind of tactic might have worked a few years ago, but look at the console market nowadays – we have three separate current-gen consoles, rumors of the next-gen Xbox and Playstation, an upcoming Wii successor, phone games, tablet games, etc. Plus projects like the Ouya jumping on board.
Is a Steam console going to push past all of that with a couple of exclusives? If anything, making HL3 an exclusive to a new console that nobody owns is a quick way to piss off the existing Steam userbase.
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I meant exclusive to Steam in general, at least at first. It wouldn't be smart to not release it at all on the other consoles, but I can see it being Steam exclusive for the first month or so.
As a consumer we might not notice the difference much between other consoles (besides the integration of console/PC which hasn't been done before). But for developers Steam is becoming a very important platform since they are making it easier and easier for even low level developers to hop on. It's not that easy anywhere else to get your game out to the public without a lot of financial risk or horrid contracts or demands like on PSN and XBL.