The reason you need a Eurogamer Expo ticket is because this event is being hosted within Earl's Court. The Eurogamer people have been very accommodating and helpful to provide us with a venue when we'd left it so late to organize (which itself is because it only occured to me fairly late on).
The reason we said for the poll that you wouldn't need a ticket is because we hadn't started looking at venues yet, and as far as I was aware there was no chance of it being in Earl's Court. Once we knew there was the possibility, we stopped saying you wouldn't need tickets.
Obviously we've been putting out information in a confusing and misleading way. This is something I need to learn from. I'm very sorry that this has happened at all, and I'm dismayed that so many people won't be able to make it. There is a chance I could find a suitable alternative outside Earl's Court, but it's not that likely even if I can find the time to look between the dozens of other things I need to get done in time for Eurogamer.
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