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But surely Mudokons themselves wouldn't be the target audience for Mudokon pops.
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I didn't say that Mudokons were the target market. I said that creatures with Mudokon-sized mouths would be buying the Mudokon pops. The reason being that RuptureFarms' customers buy Scrab Cakes and Paramite Pies, which can be eaten by Mudokons, so it follows that Mudokon Pops would be purchased by the same customers.