I aint going to believe that SoBe is in the game until I see it for myself in the final product or Alf personally confirms it. It's more likely that the magazine has simply harvested some of the screenshots released from the campaign demo and wrote a slippery article based on them.
I've always thought that Oddworld makes a parody of consumerism, with its absurd and exaggerated product names and over-the-top depictions of CEOs, etc. It would be like falling into one's own trap if SoBe appeared in the full version.
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