You're probably thinking "Wow, that's the shallowest, most generic trailer I've ever seen." That's actually kind of the point.
As with TrackMania, they're aiming to make a 'blank canvas' game, that's at once both perfectly balanced in its natural state and inherently moddable. Basically, they want to be the world's most moddable games. Because when you're 300 different games on your own, why should people play anything else?
Also note the lack of graphic violence. It's all about being fun and accessible.
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