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Much of Lonely Island's stuff can be analysed as humour derived from surprise. Given that the supposedly 'funny' moment was foreshadowed in the title of the video, all potential humour was drained like blood seeping from a freshly butchered sow. And, like all of Lonely Island's songs/videos, nothing else happened; there was one quazi-joke repeated in slightly different contexts, never building to anything greater than the first failed attempt at humour.
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The joke does evolve. It goes from unreasonability to unnecessary belligerence and then crescendoes when he thinks a cellphone is (or rather, is not) his dad. And then there's his clothing, and the sour look on his face. This I gathered was supposed to be some downtownie wiener type, perhaps (If I can be so bold) an outright hipster. I assumed the facial hair was making fun of Adriaeieeien Brody's stupid-ass gillette commercial with his horrible goatee. The humor was definitely more in the video itself than the song.