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I'm going to go out on a limb here and surmise a carefully considered hypothesis that it involved the part where he threw it on the ground.
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Much of Lonely Island's stuff can be analysed as humour derived from surprise. Given that the supposedly 'funny' moment was foreshadowed in the title of the video, all potential humour was drained like blood seeping from a freshly butchered sow. And, like all of Lonely Island's songs/videos, nothing else happened; there was one quazi-joke repeated in slightly different contexts, never building to anything greater than the first failed attempt at humour.