Also because most of the money made from movies is made in theaters, not from DVD sales. And the entire 3D hype gave theaters a new live, since watching 3D at home is pretty shit.
Games, on the other hand, have pre-order gimmicks. A lot of them simply don't use this to their full potential.
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The Oddworld Wiki
When one person suffers from a delusion it is called insanity. When many people suffer from a delusion it is called religion.
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