Arkham City almost did that successfully by including the one-time-only-redeemable Catwoman codes. I think someone eventually managed to make a keygen though, or that's what I heard anyway.
I'm more a movie person than a gamer, I've never paid more than ten bucks for a movie I wanted thanks to the Exchange. That's a whole different ball game, as we know the film industry is an evil tyrant who actually has plenty of money and all the piracy and second-hand distribution in the world has yet to stop them from churning out a new 200-million dollar Michael Bay film every year.
The only games I've ever bought new were the Oddworld games, or Doublefine's, and not because I wanted them to see that money. I just wanted to play the games the second they came out.
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