Angry Birds isn't intended to be the "next big thing" like Assassins Creed III or Bioshock Infinite. It was purely intended as a little gimmicky physics toy for people with smartphones. For a casual game they did very well and inspired a lot of other smartphone developers.
Angry Birds was lucky to get popular, and this is the case for many games. Minecraft, Wastelander 2, etc. The hardest thing for any company is to keep a franchise alive. So many times a franchise dies or fails to remain popular. In ten years time, "Angry Birds" may be a phrase that everyone forgets about. Only time will tell.
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