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The first part of the product's name comes from Latin bos meaning "ox" or "cow." Johnston took the -vril suffix from Bulwer-Lytton's then-popular 1870 "lost race" novel The Coming Race, whose plot revolves around a superior race of people, the Vril-ya, who derive their powers from an electromagnetic substance named "Vril."
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wut
I swear George Takei is Wintermute or something. He knows all the internet.
I have a new favourite LPer. No, scratch that, I just have a favouite LPer. I haven't had one before.