Because EA's shareholders refuse to believe that removing DRM will actually have a positive influence on sales. To them it's like saying you'll get more customers by not installing anti theft columns in your physical store, not realizing it's something completely different.
It's very unfortunate that SC5 will be bundled with this bullshit, but depending on how good the final game turns out to be I might give in this one time. I hope they release a demo or something.
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The Oddworld Wiki
When one person suffers from a delusion it is called insanity. When many people suffer from a delusion it is called religion.
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