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Is it empathy or cheap sympathy? Are people really empathizing with the issue, or are they just passing the video on to friends to absolve themselves of the guilt they feel after having watched it?
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this. it amazes me how many people will just pass something on or sign themselves up to some shitty cause without looking further into it just because they feel guilty after listening to their sob story. doing that does not absolve you from guilt. you can't say "well, i've done my bit", because these things aren't as simple as that. you need to go further than just skin-deep, otherwise you're just a fucking robot.