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It begs the question though: Why should it need deaths of "more important" (to us westerners anyway) people to draw attention to a serious issue that should be incredibly prominent anyway? I don't remember the bombing of Homs to be as prominent in the news as it is now until today.
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Human interest. A million is just a statistic and people need something to sink their teeth into to really get indignant.
Also, the Syrian bombing has been
pretty consistently on my BBC news feed for the last couple of weeks.