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How is that Chaos Theory? Just sounds like profitable product placement to me.
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I don't believe Dr Pepper is a sponser as he drinks Dr Pepper in the original game, it doesn't appear on the sponsor list aaaand it's not actually called Dr Pepper, there's a letter different or something.
It's like when A Streetcar Called Desire came out and tee-shirt sales spiked because Marlon Brando looked so damn good in one. Except obviously not to the same extent.