I think the justification for doing machinima came from the fact it runs in game as part of a server event and many people playing WoW have shitty computers because it's the casual's MMO.
Though that doesn't forgive or explain why they used machinima for the patch videos, epic as they are too.
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“I always believe the movies I've made are smarter than the way they are perceived by sort of mass culture and by the critics,” Snyder said, a statement he immediately followed by saying, “Also, ‘It looks like a video game.’
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