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later we discussed the morallity of preaching methods and he mentioned something were they spend time reserching the mind set of a particular type of person in order to preach to them in a way were they would understand better, I personaly think this is a bit manipulative,
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Welcome to advertising, and yes, it is very manipulative.
My favorite quote on this topic:
"
Preach the Gospel always, and if necessary, use words." - St. Francis of Assisi
Essentially, actions speak louder than words.