Yeah, but to be honest, that's what the game developers are doing nowadays. Especially the whole 'pre-order to get this and this DLC' is almost in every game now.
Then again, it isn't that much of a bad thing. In my opinion, if you pre-order the game, it's fair that you get some content to the game, but it shouldn't be exclusive. It should be made available to the people who bought the game used or didn't pre-order too. For a small price maybe.
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