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Well Max it is a world wide industry but it's not about that, it's about stopping the bees from going extinct as they will do if we don't help them. And besides that's barely extra competition, bee keepers funilly enough never face 'competition' in the conventional sense.
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I find that quite hard to believe. You sell honey, someone else sells honey. That's direct competition, right there. By giving someone else the means to produce honey you're basically creating your own competition, like Max said.