Let's all think about this logically. Hand of Odd appears on Facebook and is probably one of the few half-decent titles on there apart from games like poker and farmville. This gets people to start playing the game and then attracts a whole new audience, thus leading to more future software sales which means more money to make more games and ultimately more happy Oddworld fans
And if they connect the facebook game with the ipad version, etc then I think the game is gonna be prettty big indeed.
Plus if Oddmobb are experimenting with social networking it seems logical to experiment with content on social networking sites. Don't you think?