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Yep he just did. It is free advertising...
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Nope, all it does is lay the groundwork for a correcting press release which in turn will look something like this on every major gaming site:
JAW, developer of several new Oddworld projects, has said that the 4 projects they announced several months back are not going to be all games, contradicting their original statement that they would be releasing 4 Oddworld games in 2011.
Releasing wrong information and regarding it as free press is a really really really bad idea. JAW being a game developer it's not at all weird that people assume the projects are all games. In fact, I can't imagine what else these so called projects are besides games.