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Read: Steam doesn't appear to be a big enough platform after all and we're not making enough money. That's kind of ironic.
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Steam is a huge juggernaut of a platform, JAW just botched the release of Oddboxx, arguably the point which makes or breaks a game. It's good that they have improved it, but they need another promotion (possibly when the HD patch releases) which will draw more positive attention this time and thus more sales.