I doubt 360 users will get it unless there's enough backlash against it. Valve kind of has to impress PS3 users after Gabe Newell called the PS3 a total disaster, comparing it to the Gamecube and calling it "the next Sega Saturn".
Plus, this way, he's making Sony and PS3 users happy and also converting some PS3 users over to PC, which is where Valve wants them.
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