Episode two of Game Theory:
http://www.youtube.com/watch?v=V7urDz_J-Gg
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There's so much free, "freemium" being offered to the audience. It's harming a lot of the deeper quality experiences that are finding fewer places to get an outlet, [those] that are the traditional box product model. But at the same time it's opening up a new way of thinking. But I think the most important thing that is being revealed in social-network space is that it's recruiting tens of millions of new users annually that are becoming gamers. Now they're becoming veteran gamers, and we didn't have them before because they never would've bought a Playstation or Xbox and they probably never would've signed up for Steam. Therein lies the question, how are the nets being thrown to capture?
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