Actually, it makes complete sense. You buy the game new, you get the first DLC free. If you the buy the game used then you are going to have to give the developer at least some money to get the whole experience. I think that this is both smart and fair.
Edit: If I were a developer I would do this with the last level of the game and not just some add on content. I shit you not.
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My bowels hurt.
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