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I don't really buy your data mining conspiracy theory I'm afraid.
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If you don't believe me about yahoo and google, do check yahoo's policy about cookies here :
http://info.yahoo.com/privacy/us/yahoo/cookies/ . Especially where it says that:
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Yahoo! uses its own cookies for a number of purposes, including to:[...]# Deliver advertisements relevant to your interests when you visit the branded Yahoo! network of web sites or sites in the Yahoo! advertising network outside of the branded Yahoo! network of sites, using a cookie that gathers anonymous information based on visits to Yahoo! network sites.
* If you would rather not receive customized advertising off of the branded Yahoo! network of web sites, you can opt-out of this service.
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and
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In addition to Yahoo! using cookies, we allow certain third parties and affiliates to set and access their cookies on your computer.
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As for google, check this page
http://www.google.com/privacy_faq.html#toc-store
I am not saying that Ubisoft is doing that, but this DRM opens the door for them to do anything they want. Don't ignore the facts just because they don't agree with your world view