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I'd wager the illegal copy distributors would move into the plastic and printing business if that were the case.
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Well.. It's not like illegal copy distributors can get their stuff in official stores.
I'm talking more about making a trend out of owning the original box... distributed by the game company and it's publisher. They could even put something on the box as a nifty proof that you own the legal copy(like those 'holograms' on money bills/credit cards/passports) ...
I'm just saying that with proper marketing and planning, this could actually maybe work.
This idea mostly stems from this thing me and a friend had, where we both kinda competed who had the most original items. So amongst us, pirated games were sort of taboo. If people could make this work on a global plan, then things like the dreadful DRM and shit could be set aside.