I'm pretty sure he wasn't pitching the idea to anybody. It's a tease and nothing more, hence the lack of details of any kind. It certainly could turn out to be a stupid idea, but I'm not sure, and I'm safe to assume you're not sure how they will blend gaming and social networking. Perhaps you are correct on the "hippy shit" part (Oddworld in general is "hippy shit" at its core), but I'm just not prepared to call it stupid based on a fleeting tease on some random site.
To Leto:
There's a difference between a big evil corporation and a big corporation. Regardless, this won't mean Lorne and Sherry will be pulling anybodies strings. It's not like they'll suddenly have all this "pull" in the industry.
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