Buying multiple copies on iTunes only counts as a single sale, if it counts at all. Buy enough (more than two, perhaps) and it's flagged up as suspicious behaviour, and doesn't count at all.
IT SAYS SO IN THE GROUP.
Financially, this changes nothing, it's true. But it's a slap in the face to the manufactured shit that X-Factor celebrates and creates. Which won't change anything, but it's really satisfying.
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