I agree. The purpose of an advertisement is to woo the viewer into taking a closer look at the product in question. The nature of pop-ups completely flips this concept around; I, like everyone else, become annoyed and close the pop-up before even glancing at the content. An inset banner on the other hand, I might look at if the image is interesting.
Popups that demand some sort of action on a user's behalf only irritate. It shows that the advertiser is a failure and can only succeed if their content is force-fed to the user.
I was on a site the other day with pop-ups that didn't even have an X to push to close it. I had to press Alt+F4. I'm not going to click on anything that forces itself upon me.
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