OddMobb is probably the equivalent as the 343 Industries (they oversee all the Halo products and make sure they are consistent). It would explain the wide diversity of media it crosses.
So my guess is that OddMobb is going to be a superior level above OWI and that OWI is going to retain its purpose of creating game ideas, perhaps even going back to make some themselves.
Oooh I spotted "action figures"!
I'm genuinely excited by this news.
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